The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
- 01 Nov 2015
- Houghton Mifflin
- 208 pages - 203 x 134 x 9mm
But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound’s effects on every aspect of our lives.
You don’t need to be a musician or a composer to harness the power of sound. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments” transcendent instants when sound connects with a listener’s emotional core.
Sound and music surround us so constantly that we often take them for granted.