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From an Idea to

From an Idea to Nike: How Marketing Made Nike a Global Success

Lowey Bundy Sichol

List price £4.99
Product Details
Format:
Paperback (BC)
ISBN:
9781328453631
Published:
01 Mar 2019
Publisher:
Houghton Mifflin
Dimensions:
128 pages - 193 x 135 x 8mm
Series:
From an Idea to

Categories:

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
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