Jacket Image



From an Idea to

From an Idea to Disney: How Imagination Built a World of Magic

Lowey Bundy Sichol

List price £4.99
Product Details
Format:
Paperback (BC)
ISBN:
9781328453617
Published:
01 Mar 2019
Publisher:
Houghton Mifflin
Dimensions:
112 pages - 193 x 135 x 6mm
Series:
From an Idea to

Categories:

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognisable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book! Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!) Discover behind-the-scenes magic of how Walt Disney World is run. Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favourite mouse, Mickey! 'I only hope that we never lose sight of one thing - that it was all started by a mouse.' - Walt Disney
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